Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Hulu Teams Up with Facebook’s LiveRail to Sell Ads Based on User Data

Roshan Dwivedi Published on : 26 August 2015
Hulu signs Disney Movie Deal for SVOD

 

Hulu’s ads are going “programmatic”: The Internet TV site is launching an invitation-only ad-buying marketplace powered by Facebook’s LiveRail, to let marketers target ads using data about who’s watching the video.

According to Hulu, the new programmatic system will result in more relevant ads — ideally, boosting the effectiveness of the spots. The capability will be available for Hulu’s inventory across desktop, mobile and connected-TV devices.

“The marketplace has shown that data is overwhelmingly the new currency,” said Peter Naylor, Hulu’s SVP of advertising, in announcing the initiative.

At the same time, Hulu has been mulling the prospect of launching a higher-priced ad-free version of the service. YouTube, for its part, also is cooking up a subscription VOD service without any ads.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
December 20

8:00AM PST

Exploring SSO and its Advantages for your Websites/Apps

To use multiple applications & managing your access at one place, SSO is the solution of the current time. In this insightful webinar session we would cover the importance of SSO in access management, aligning multi-factor authentication (MFA) and also explore user/device policies. In short, in this webinar you will get a complete picture of the security and efficiency benefits of implementing SSO.

Things the webinar will include:

  • The power and simplicity of SSO.
  • Best practices in feature deployment.
  • Smooth & easy integration with Muvi.

Event Language: English
1 hour