Written by: Roshan Dwivedi
According to the FICCI-KPMG Media and Entertainment 2014 report, with 168 million TV households, India is the second largest TV market after China. However, there is scope for further growth in India’s broadcast industry.
Concurring with the same is Singapore Exhibition Services assistant project director (communication events) Calvin Koh, who was in the city to speak about the upcoming Broadcast Asia 2015 Summit. The Summit will be held from 2-5 June 2015 at the Marina Bay Sands, Singapore.
Koh says that the Indian broadcast industry is undergoing a big transformation. He informs that by 2019 India will see a fourfold increase in Over The Top (OTT) platforms as there will be major push for OTT platforms everywhere. “Sports broadcasting will be another catalyst for this change. TV is going to be everywhere, not just limited to television sets,” he says. Broadcast Asia 2015 will have its spotlight this year on a TV Everywhere! Zone.
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