Written by: Roshan Dwivedi
Advertising Age India reports, Hotstar, Sony LIV, Ditto TV, Ozee and the latest entrant in the digital entertainment, Video on Demand platform and app category, Voot are all examples of growing digital audience and business opportunities that they are creating for the Indian television broadcasters.
Star India, Sony Pictures Networks, Zee Entertainment Enterprises and Viacom18 are four big national broadcasters that are currently running huge businesses in the country. With an elaborate portfolio of television channels (Hindi, English and Regional), motion pictures and music labels and sports rights, the broadcasters have now set foot in the fastest growing media – digital.
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