Innovation & Localisation Key To Content Growth For OTT & SVOD

The data for 2015 found that more than 8,500 new TV and SVOD programme concepts were launched in 2015 in the 44 countries monitored by NOTA, Eurodata TV Worldwide’s tracking service. More than half of these new programmes are original and local creations for OTT video services. By genre, series were the most popular of the new programmes (40%) followed by factual programmes – magazines, documentaries (37%), and entertainment programmes (23%).Eurodata also found that the share of original creations increased in 2015 with India, China, Nigeria, Russia, Egypt and Turkey in the vanguard of such production. In addition, it revealed that more and more local series and new entertainment concepts have flourished in Japan, South Korea and the US.