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Italy’s video advertising market to grow by 30% in 2016

According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising.

This compares to the 2015, when the OTT video advertising market was worth up by 25% from and accounted for 21% of the total investments. Data from Audiweb reveals the growth of digital audience by 9.1% in two years, particularly mobile devices accounting to 24% increase.

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