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Italy’s video advertising market to grow by 30% in 2016 28 October 2016

Video Advertising in Italy

According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising.

This compares to the 2015, when the OTT video advertising market was worth up by 25% from and accounted for 21% of the total investments. Data from Audiweb reveals the growth of digital audience by 9.1% in two years, particularly mobile devices accounting to 24% increase.

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