Today watching TV is no longer confined to sitting in front of one in the living room. Live streaming and on-demand IPTV services on mobile & other devices are catching up. According to a study by Nielsen, only 11% of viewers in Hong Kong stream VOD content directly from an online provider like Netflix or LeEco. 34% of respondents in Hong Kong said that they pay to watch VOD via Pay TV subscriptions. This data doesn’t include viewers of Netflix.
Source: Marketing Interactive