As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from offline to online. While parents are distressed about screen time, they are also having an open mind about leveraging content that is insightful and helpful.
Megha Tata, Managing Director of South Asia at Discover Inc stated, ‘’Spurred by the lockdown, kids’ viewership went up significantly in 2020 over 2019. While children were eager to seek new content, parents seeking to keep their kids engaged were looking for enriching, value-driven programming.’