According to its latest State of Online Video report, 38.4 percent of those surveyed subscribe to 1 service, 18.8 percent subscribe to 2, and over 10 percent subscribe to 3 or more. Only 31.2 percent don’t have any OTT subscriptions.
Compare those numbers to the May 2015, when 36.9 percent subscribed to 1 service, 14.0 percent subscribed to 2 services, and just over 8 percent subscribed to 3 or more. Back then, 40.1 percent didn’t have an OTT subscription.
The biggest growth, Limelight notes, was for those subscribing to two services. This could show a growing trend in niche video on demand service offerings, it suggests, which may impact market leader Netflix in the coming years.
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