Futuresource’s latest ‘Living with Digital’ consumer research study provides updated analysis of consumer’s shifting behavior and evolving habits across digital entertainment and connected devices.
The research identified Live TV (pay and free) is still the primary viewing choice for 65% of respondents across the territories with France showing the most solidarity at 75% compared to 59% in both US and UK.
That said, OTT video services are certainly coming of age with over 40% and 20% of US and UK respondents respectively taking Netflix. Amazon Price Instant Video is also seeing continued rise with 23% of US and 10% of UK respondents taking the service. In the UK 20% of Prime subscribers signed up primarily for the video service.
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