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2017 can be the year for OTT advertising – Forrester Research

TV-style online video has been slow on adoption as compared to paid SVOD services such as Netflix, Amazon Prime, Hulu and HBO because of the lack of better content. However because of the increased popularity of sports content being watched online through streaming services, online video and advertising can up in 2017, says a Forrester Research report.

AT&T’s DirecTV Now OTT launch, DISH’s Sling TV, OTT services launch from YouTube and Hulu and other such OTT launches clearly mean that the online video ad spending is going to increase, however to capitalize on this move, distributors and advertisers will have to pioneer cross-platform approaches for engagement.

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