Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

6% Urban Indians access OTT Video Content every day – Survey 10 January 2017


According to a recent survey conducted in India, some 6% of the Indian urban population accesses content from OTT services on a daily basis and some 24% on weekly basis. Rising number of smartphones is playing a vital role in driving OTT penetration in the country, said the survey report. Smartphones currently hold only 29 % penetration in India.

The report also added that more than 50 % of the viewers still prefer TV as the first screen for viewing any type of media content and some 75 % of the audience prefer free streaming services with ads as they are already paying for the internet.

Don't forget to share this post!

Latest Posts

Get the Deal
Offer Valid till July 10th. T&C apply