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64% of Adults Use an SVOD Service 20 March 2017

One in Eight US homes now have broadband but no Cable

According to TiVo’s Q4 2017 pay TV and online video trend report, subscription video-on-demand (SVOD) viewing is increasing at a fast rate having 63.8 % adults using at least one service. This is an increase of 8.4 % from the previous year.

The most popular SVOD service is Netflix with 52.8 % of those surveyed suing it, followed by Amazon Prime at 26.3 % and Hulu at 11.8 %. People are happy with their SVOD selection. Some 92.5 % watch SVOD content daily, a year-on-year increase of 2.3 %.

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