According to TiVo’s Q4 2017 pay TV and online video trend report, subscription video-on-demand (SVOD) viewing is increasing at a fast rate having 63.8 % adults using at least one service. This is an increase of 8.4 % from the previous year.
The most popular SVOD service is Netflix with 52.8 % of those surveyed suing it, followed by Amazon Prime at 26.3 % and Hulu at 11.8 %. People are happy with their SVOD selection. Some 92.5 % watch SVOD content daily, a year-on-year increase of 2.3 %.