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80% of total global internet traffic to be driven by video by 2020.

Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies.

The second annual L2 Intelligence Report: Video 2016 evaluates the approach and performance of 200 consumer brands across seven categories on video, identifying key variables that brands must take into consideration when creating and distributing video content for optimal impact.

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