Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to a July 2016 report from Interactive Advertising Bureau Ireland (IAB Ireland).
While 65% watched movies on demand in March 2016, sports were the most-watched live streaming genre, at 45% of respondents.
The vast majority (84%) of those surveyed said they watched VOD on free platforms, like websites or free cable provider platforms, up slightly from March 2015’s 83%.
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