According to a recent post by Campaign, combining the various reports and studies showing China’s abundance of video streaming services, over-the-top content is reaching from niche to mass-market status quickly in China.
According to Meg Chen, executive vice president of digital development at Dentsu Aegis Network China –
- 87% of TV users in China know how to use OTT devices
- Nearly 80% know what they want to watch and search it direct on an OTT app
75% of them use OTT because of abundant content choice
32% of them plan to buy OTT devices in coming year
21% are unhesitantly willing to pay for OTT content
Estimates say that 95 out of 100 TVs sold by the end of 2016 China will be OTT enabled. Among 1.3 billion TV audience in China, OTT users have increased from 13% in 2013 to 30% in 2015 and are expected to reach 49% by 2017.