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Demand for Local OTT Drives Competition Among SVoD platforms in LATAM

OTT video market is Latin America is highly diversified. Countries that have high adoption in Pay TV, fixed and mobile broadband, have the most robust OTT ecosystem. With Netflix’s arrivals in the region in 2011, many SVOD services have emerged, However, Pay TV market has always been ready to fight the battle with their local flavor in content.

According to the findings, Brazil, Mexico and Argentina offer most scale and growth potential over the next five years. Adding linear content along with SVOD offerings could bring opportunities among SVOD providers. As more low-income households get connected, operators should look for addressing this segment with low-cost packages and relevant content.

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