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€754 million invested in digital advertising in Spain in 2016

According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment.

Both desktop and mobile investments reach €328 million after having grown by 20.58% and only the mobile ads have increased by 40% to reach €45 million. Though Spanish figures are far below other markets such as USA which grew by 114% over last two years, there seems substantial growth.

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