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Nordics leads European SVOD market

According to the recent data from Dataxis research, the Nordic region comprising Denmark, Norway, Sweden and Finland leads the SVOD market in Europe. According to the report, Nordic region represented 20 percent of all SVOD subscriptions in Europe in Q4 2016 and in the same quarter number of SVOD subscriptions in Nordic region were equivalent to the number of subscriptions in Germany and Italy.

This also states that the households in this region subscribe to more than one SVOD service and the churn rate is quite low. The average revenue per user (ARPU) for each SVOD service in Nordic region is higher than the rest of Europe.

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