According to a recent research by Adomantra Digital, India’s online video advertising market has grown by some 200% amid 2016. The increasing affordability and accessibility of broadband connectivity through 3G and 4G mobile networks has spurred this growth in internet usage, thus advertising ultimately.
The study also stated 2017 to show the same or even higher rate from the social media and video giants. YouTube, Facebook and Twitter will promote the video and thus advertising on all time high. The key focus for 2017 is going to be long-form video adverts of 45 to 90 seconds.