According to a Connected Life report by Kantar TNS, over 15% of Spaniards subscribe to a VOD platform, as compared to those of just 8% an year back. While there is still a room for growth, penetration of pay streaming services has doubled in last 12 months.
The growth is due to the arrival of various OTT platforms such as the US giant Netflix, and local players such as Movistar+’s Yomvi, Wuaki.tv or Filmin. The report also points out that over a third of Spanish homes have pay-TV and 34% of households have a smart TV as their main TV screen.
