Streaming subscriptions are set to outstrip pay TV subscriptions in Australia within three years.
That’s the assessment of tech analyst firm Telsyte, which is predicting that the number of paid subscription video on demand (SVOD) services in Australia will more than double, from 1.9 million subscriptions in June 2016, up to 4.1 million in June 2019.
Australians may well subscribe to a number of SVOD services at the same time, and may keep their pay TV subscription alongside these streaming options. But there’s still no doubt that streaming is growing at a rapid pace.
But while it’s still early days for SVOD, Telsyste says it expects there to be 2.7 million active subscriptions in Australia by the end of this month
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