Written by: Roshan Dwivedi
According to a recent research from the Video Advertising Bureau (VAB), TV viewing of the video streaming services beats viewing on smartphones nine to one. The research also found that desktop viewing also beats smartphones, seven to one.
the research stated that still 89% of viewing occurs on connect smart TVs. with eight out of ten minutes spent on Live TV. Smartphone use was up 9% in June from the same time in last year, while SVOD usage increased by 18%, multimedia device usage bumped 23% and smart TVs climbed high to 33%.