According to a recent Nielsen report, ad spending on broadcast TVs with predominantly black audiences has increased by 255% between 2011 and 2015. African-American–themed shows dominate the small screen in recent broadcast season.
Nielsen characterizes having more than 50% of black viewers. In the recent time period of 2014 to 2015, ad spends on programming with predominant black audience increased 158% on broadcast TV. Cable TV still represents the largest share of ad dollars reaching black audience at $1.3 billion in 2015.