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Viewing eSports Cannibalises Traditional Sports Viewing

Roshan Dwivedi Published on : 19 October 2016
eSports

According to a new research, majority of american football fans (56%) are above the age of 35, whereas eSports fans (73%) are below 35. eSports are more popular among male millennials. In fact 22% of these millennials watch regular eSports, placing it on higher priority than ice hockey or baseball.

eSports even account for massive traffic generation for VOD services such as Twitch. Asian VOD services even have 100 million unique viewers each month for sports and esports are as popular as music on YouTube. Only Live esports events draw up to 1,00,000 visitors over a weekend. The business accounted to $0.5 billion revenues this year.

Written by: Roshan Dwivedi

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