Written by: Roshan Dwivedi
In another sign that watching TV online has become mainstream, Mariott Hotels has announced it will begin replacing guest room TV sets with Internet-connected sets.
A press release announcing the move emphasizes a relationship with Netflix, noting guests will be able to watch Netflix content on TV sets in their rooms when they travel. However, Marriott isn’t providing a Netflix subscription, only a way to watch it.
Smart TVs, connected to the Internet, will replace those that just offer typical cable channels. To watch Netflix, guests must access their own accounts or subscribe.
According to the press release the Internet-connected TVs will have the Netflix app. Presumably there will not be apps for Netflix competitors and no way to view other Internet content.
“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,“ said Matthew Carroll, vice president brand management, Marriott Hotels. “Because consumers are choosing to take their movie library and Video on Demand online content with them when they travel, Marriott Hotels is making the industry’s first rollout of Netflix a priority.”
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