Italy’s largest commercial broadcaster Mediaset is to use the Accenture Video Solution 4.0 in order to distribute its Infinity multiplatform service to Chromecast users. Accenture Video Solution 4.0 also has ad serving features that enable video services operators to include native ads that offer additional related services or promote third-party products and services. Operators can deliver ads for video-on-demand (VOD) and live streams.
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