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Millennials prefer On-Demand, Not live linear OTT

According to a recent Bernstein Research focus group study, Millennials aren’t that much interested in OTT services, ones that offer live linear TV programming, they prefer more “on-demand” stuff, especially the Millennials in urban, digital-savvy market.

Bernstein’s San Francisco focus group for this study were all under 40. The study quoted that many forward-looking traditional TV executives believe that skinny TV OTT bundles, those with big price issue are the main reason for this change in traditional pay TV industry.

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