According to new research from TDG, Latin America is poised to become a significant market for OTT video, with use especially prominent among younger adults. By 2025, TDG forecasts that consumers between the ages of 18 and 34 will account for 65% of all OTT viewing.
“Much is said about the rise of US Millennials and the impact they will have on video viewing,” says Joel Espelien, senior analyst and author of TDG’s new report, El Futuro de TV – OTT Video in Latin America, 2015-2025. “But few understand that these same demographic trends are creating tremendous opportunities for OTT vendors in international markets, Latin American in particular.”
Though Internet penetration in Latin America still trails that of the US by a wide margin, the total number of broadband users is relatively even. This is a dramatic improvement over the last decade, thus presenting a tremendous opportunity for OTT video services.
Read the entire story here.