Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

NAB 2016: Ad blocking – the good and the bad

Roshan Dwivedi Published on : 20 April 2016

A survey on ad blocking has been released during the NAB Show at Vegas. It shows that around 70% of those under 24 are aware about several options of ad blocking. Another report by Accenture shows that 40% of consumers would be ready to pay for video streaming content if there has no advertising.

“Ad blockers are a relatively new threat to the digital advertising industry,” said Gavin Mann, Accenture’s global broadcast industry lead. “Consumers are increasingly willing to pay for blockers because too many ads are poorly targeted. In today’s world of personalized content, being forced to watch an ad that has no relevance is a missed opportunity and feels increasingly intrusive on precious screen-time…In fact, simple avoidance of content associated with heavy and repetitive irrelevant advertising will increase as consumer choice and awareness of choice increases.”

He also pointed out that it is better not to concentrate on outsmarting ad blocking tools like the futile attempt of the music industry to curb piracy.

Source: Broadcasting Cable


Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
May 30

9:00AM PST

API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that…...

Event Language: English
30 Minutes