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NATPE: US viewers flocking to streaming

A new study from NATPE and CEA says that over 70% of US consumers have streamed full-length TV shows in the past six months with Netflix the category leader. Comedy was top among Millennials and 57% of those surveyed in that demo said Netflix was their first choice for comedy. The SVOD subs are also more positive about content, with 60% “there are more high quality programmes available” versus 51% non-subscribers. SVOD users also said they were consuming more content, with 66% claiming binge and catch-up viewing was helping to drive an increase in viewing time.

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