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NBC Sports enters video streaming business with Playmaker

Roshan Dwivedi Published on : 25 May 2016

NBC Sports Group is moving into the sports video streaming genre, setting up a division called Playmaker Media to convince leagues and teams to use NBC to stream their events. This new venture will be announced by NBC this week.

Rick Cordella, NBC Sports senior vice president and general manager of digital media said, “There’s a real business here, but it’s also strategic for us.” He added, “We want to keep our partners closer to us and work with them not only from a rights fee perspective but from a digital point of view, too.”

Stand-alone streaming tech units also have proved to be good business. MLBAM’s tech unit brought in $100 million in revenue last year, according to a report in The Wall Street Journal.
Muvi also thinks that sports are the next big thing in the video streaming industry after entertainment. Click here to read more about it.

To read more about NBC Sports Group please click here.

Written by: Roshan Dwivedi

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