Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Netflix Drives Argentinan OTT Past 1MN Subs

Roshan Dwivedi Published on : 17 August 2015
Argentina Usuario Online 2015

 

According to the report, Usuario Online 2015, from analyst firm Carrier y Asociados, Netflix has been, without any doubt, the driver behind the OTT boom in Argentina. Indeed, 22% of homes with a broadband connection are subscribed to video-on-demand (VOD) or streaming OTT TV platforms.

Over 80% of OTT users in Argentina are currently using Netflix, although that doesn’t mean they’re subscribing to the service, as the multiple accounts are commonly shared between different homes, according to Carrier y Asociados.

Following Netflix in second and third place, by some distance, are Telefónica’s On Video and Telecom’s Arnet Play.

As has been pointed before, such OTT usage doesn’t drive cord-cutting, as streaming and VOD services are seen as a premium complement to pay-TV. Indeed, the more complete the pay-TV subscription, the higher penetration of OTT services.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour