Australian digital services and content creator Authentic Entertainment reports that over-the-top video streaming platform will revolutionize the media landscape, becoming nearly ubiquitous in Australia over the next 24 months.
A new report from the company contends that 85% of the population will be watching OTT video, up from close to 65% today. The study – a combination of in-home interviews and online surveys of more than 1,700 Australians — posits that smart TVs will be a core element of the growth. A recent Nielsen survey showed that while nearly 30% of Australian households had smart TVs, many were not yet connected to the Internet.
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