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Only 6% Users Consume TV Content On The Second Screen

 

Entertainment and device major TiVo has published a new study about OTT TV platforms that claims almost 99% TV viewers multitask occasionally while consuming TV content on the big screen. A major 53% do it almost every time they watch TV.

However, only a minor 6% responded to have been using the second screen to consume TV content. Most users have accepted giving attention to TV over another device 47% of the time with an additional 26% of time spent only watching TV without any multitasking. The claimed figures are coherent with the 2014 survey results of 47% and 27% respectively.

Source : IPTV News

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