Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

OTT Customers Will Be More Valuable As Linear TV Fades

Roshan Dwivedi Published on : 27 November 2015

The trend lines indicate consumers are consuming more and more video on OTT platforms, but there is still a quality gap in terms of image quality between specifically live streaming video over the Internet and watching live video on the TV set.

All streaming platforms are plagued with outages once in a while. Even on-demand services such as Netflix can suffer from things such as poor Wi-Fi, which affects the viewer’s experience. But live video presents its own set of problems, which no OTT platform or service has yet perfected. Even during the recent live streamed NFL game on Yahoo – which the NFL deemed a great success – viewers were hit with a stuttering image and bouts of buffering, not to mention a tangible delay between the live streamed video feed and the game-related Twitter feed.

One large difference between traditional pay TV business and the nascent Internet TV business is that OTT subscribers expect a degree of flexibility in service terms that is virtually unheard of in the pay TV environment. Subscribers expect to be able to sign up for a free trial and they expect the sign-up process to be straight forward and simple; on the other hand, they also expect to be able to cancel the service whenever they want. This “easy in, easy out” scenario is completely foreign to traditional pay TV providers like Dish Network, and one that the company is struggling to measure success against.

“OTT is a little different,” said Charles Ergen, Dish Network CEO. “People can move in and out of it pretty easily because you do it all on the Internet. And there’s also probably seasonality to OTT that’s maybe a little bit different than what we see in linear TV.”

Churn for an OTT service isn’t nearly as frightening as it is for a pay TV service, in part because the cost to acquire a subscriber is very little compared to pay TV, which typically involves a truck roll and installing new equipment at the consumer’s house. For example, Dish Network’s cost to acquire a new subscriber is to the tune of $800 for its satellite pay TV business; for Sling TV, it’s the cost of the one month free trial.

Source : Rethink Research

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
March 27

8:00AM PST

Introducing Muvi Live Paywall: Monetizing Live Streams

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at the forefront with a revolutionary Paywall PPV monetization solution designed to empower businesses to maximize revenue from their live streams and events.

In this engaging webinar, we will provide a comprehensive overview of Muvi Live’s Paywall feature, exploring its functionalities, and the unparalleled advantages it offers to creators and businesses, especially those in the streaming industry. From seamless payment integrations to personalized user experiences, we’ll guide you through the key aspects that make Muvi Live Paywall a game-changer for content monetization.

Why Attend the Webinar:

  • Understand the present state of live stream monetization solutions.
  • Introducing Muvi Live Paywall – the ultimate PPV monetization solution for live streams.
  • Live demo of the Paywall feature: from setting up the price to purchasing and watching the stream.
  • How Muvi Live’s Paywall feature stands out among the rest.
  • Insightful tips on how to maximize your live stream revenue.

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at…...

Event Language: English
1 hour