From converged multimedia services such as High Definition (HD) audio and video on to social platforms, screen sharing, VoD platforms and other bandwidth-intensive, high data volume services, OTT has revolutionized data consumption.
OTTs essentially create virtual communities and virtual networks, connecting millions of people, generating huge data volumes, and making significant profit, without the need to invest in infrastructure. Network providers, on the other hand, must cater to increasing demand for bandwidth and infrastructure while continually reducing prices to cater to the needs of their customers. This unsustainable situation has created a number of debates within the ICT industry about disruptive services and the need for new services and revenue models. Operators are challenged to remain relevant in the market, and must come up with new strategies to become more competitive in a consumer-driven world.
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