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OTT viewership spikes up as Social Isolation becomes the new way of life 26 March 2020

 

OTT consumption has spiked amid lockdown and self-isolation of viewers over the last 2 weeks. Video streaming services state to have almost twice growth in On-demand viewership. 

Considering the increasing demand for over-the-top content, players are bulking up their offerings with free subscriptions along with fresh and diverse content. However, most of them have temporarily set the default video quality to standard definition due to high traffic influx. 

As per research, consumption of content over OTT platforms is expected to increase exponentially further as viewers choose to binge-watch on their streaming devices during these unprecedented times. 

 

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Mousumi Rana
Mousumi is a Content Marketer for Muvi Entertainment Pvt. Ltd. She is passionate about writing corporate blogs, articles, case studies, and marketing collaterals. When not working, she loves to dance, gym, and explore new places.

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