Written by: Roshan Dwivedi
Parks Associates announced today the release of industry reports providing strategic recommendations for service providers, app developers, and video streaming platform developers as consumers turn increasingly to OTT and non-linear content options. The report notes that while consumers watch over 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U.S. broadband households with pay-TV service.
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