According to a study by The Diffusion Group, viewers who are looking to downgrade their Pay TV packages, spend less than 25% of their viewing time on video streaming. It is expected that many streaming video viewers will cut down on their Pay TV packages in the coming few months. Video streaming services are becoming a norm for heavy users, and they are more inclined to downgrade their Pay TV connections. It was found that this is a linear relation, those using less OTT were less likely to cut back on their Pay TV subscriptions.
Source: Media Post