Pluto TV has entered into a video monetization partnership with SpotX just a month after its launch in Latin America markets.
It will have SpotX as its programmatic partner in Bolivia, Argentina, Colombia, Chile, Costa Rica, Ecuador, Dominican Republic, Guatemala, El Salvador, Honduras, Panama, Mexico, Paraguay, Nicaragua, Peru, Venezuela, Uruguay, and Brazil by the end of the year.
Felipe Cortelezzi, Director of AVOD monetization, Pluto TV Latin America, said in a statement, “As a company that’s focussed on creating the very best television experience, we partnered with SpotX to support the launch of Pluto TV in Latin America because they have unmatched expertise in driving programmatic demand for OTT and can help us efficiently maximize our platform’s advertising capabilities.”
