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PR professionals cash in on live streaming

Roshan Dwivedi Published on : 04 April 2016

PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are a few brands who have already cashed in on live streaming. Live video has a higher trust value effect on people, and is seen to be more influential than static ones.

“PR pros should not only be knowledgeable about live streaming apps, they should be proficient. Live streaming apps like Periscope empower brands to easily become the expert source, build audience and build credibility,” says Lisa Buyer, CEO of The Buyer Group, author of “Social PR Secrets”

Source: http://www.prsa.org/Intelligence/Tactics/Articles/view/11455/1124/Now_Streaming_Live_Video_as_the_Latest_Tool_for_PR#.VwIAh5x97IU

Written by: Roshan Dwivedi

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The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

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Event Language: English
1 hour