Same-day on-demand releases offer convenience but hurt theaters, writes Drew Pendleton

Roshan Dwivedi Published on : 14 April 2015

In the past few years, a trend has begun to take hold in the movie marketplace: the same-day, video-on-demand release. In this scenario, a film is released on both digital video on demand platforms and in theaters – typically in a limited release – on the very same day. ‘While this makes the films more accessible for audiences and allows smaller-budget, independent films to extend their reach, it also presents a problem for theaters that have to fight for attendance.’, writes Drew Pendleton.

Typically, these films lean more toward the independent scale, being smaller and more ambitious film distributors may believe won’t hit it big if released straight to theaters. With the rise of Netflix, Amazon, iTunes and other platforms, it’s become easier for distributors to test the waters for their film by releasing it on those platforms before sending it into a limited theatrical release.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

Introduction to Streaming’s Origins:
- Tracing the beginnings of streaming technology.
- Milestones and key developments that laid the foundation.
Current Streaming Landscape:
- Overview of the current streaming ecosystem.
- Market trends, consumer behavior, and the impact of global events.
Muvi’s Contribution to Streaming:
- How Muvi has played a pivotal role in the evolution of streaming.
- Case studies and success stories highlighting Muvi’s impact.
Technological Advancements:
- Exploring cutting-edge technologies influencing streaming.
- Muvi’s role in integrating and harnessing these advancements.
Content Delivery Strategies:
- Diversification in content types and formats.
- Muvi’s solutions for optimizing content delivery.
Monetization Models:
- Examining varied revenue streams in streaming.
- Muvi’s tools for effective monetization and subscription management.
User Experience and Engagement:
- Enhancing user satisfaction and engagement.
- Muvi’s features for creating a seamless streaming experience.
Future Trends and Innovations:
- Predictions for the future of streaming.
- Muvi’s roadmap and commitment to staying ahead of industry trends.