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Second Screens Are Becoming ‘First Screens’ Across The Globe: Irdeto 22 September 2015

Irdeto Research Second Screen TV Viewing


A new global research from Irdeto finds that second screens are now becoming ‘first screens’ in living rooms across the globe as laptops and smartphones are outpacing set-top boxes (STBs) and smart TVs in the connected living rooms.

With the TV industry seeing an influx of OTT video services like Netflix and iflix in the Asia-Pacific region, the research reinforces a growing consumer trend of multi-screen usage, with smartphones being the most used devices in living rooms in Singapore (56 per cent). In contrast, PCs or laptops are the most used devices in living rooms in Australia (43 per cent). However, only 36 per cent of consumers in UK, 32 per cent in US, and 30 per cent in Australia identified smartphones as the device they used most in the living room. Furthermore, only 27 per cent of UK respondents and 33 per cent in both US and Australia plan to buy a smartphone in the next five years.

Read the entire story here.

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