Sports broadcaster ESPN Inc. has launched a set of mobile first digital products for India including a multi-sport website and the ESPN app, seeking to tap into a large and potentially lucrative, but highly competitive market for sports content. Both the website and the app will generate revenue through advertising in India.
ESPN will directly compete with Star India owned and operated digital platforms hotstar and starsports.com.
ESPN announced the digital launches first in October, at the time of its return to the broadcasting space in India through a partnership with Sony Pictures Networks India. The digital products too have been launched under the aegis of the partnership.
ESPN.in and the ESPN app, will both carry SONYESPN branding and feed off and into Sony LIV, the digital streaming platform of Sony Pictures Networks (SPN).
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