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SVoD not an imminient threat to Pay-TVs in Australia, says ASTRA

Australia

The pay-television industry has dismissed the threat to its business model posed by subscription based on-demand video streaming services as US giant , which has announced its Australian launch date as March 24.

ASTRA’s biggest member, Foxtel, is under pressure to show the rise of circa-$10 a month services such as Netflix – offering large, advertising-free libraries of television shows and movies – will not tempt customers paying about $100 a month on average for premium Foxtel to cut their cables. 

Read the entire story here.

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