Global information company, The NPD Group conducted a latest research on entertainment trends which reveals a shift in the amount of time Americans spend in watching TV and movie content and its medium.
Netflix, Hulu, and other SVOD services have been continuously acquiring subscribers and have subsequently increased the amount of time viewers consume programme on their TVs, personal computers, and mobile devices. In the past one year, the average time consumed watching on TV has gone up by 1 hour.
Graham Gee, president of video entertainment, The NPD Group said, “Digital content continues to reshape the video landscape. SVOD had the highest year-over-year increase, with almost half the population streaming video, but purchasing downloadable content is also gaining traction.”