New research from the EBU’s Media Intelligence Service shows that subscription video-on-demand (SVoD) subscribers in Europe grew 56% in just one year between 2014 and 2015, and are expected to reach 50 million homes by 2020.
The “Market Insights: SVoD in Europe” report shows that the biggest uptake is in the UK, Netherlands, Ireland and across the Nordic region. Currently, nearly 11% of all European households have a SVoD subscription. This number is anticipated to double by 2020 but is unlikely to reach levels seen in the USA, which remains the driver of global SVoD consumption.
The report highlights that competition in the SVoD market is also increasing rapidly. Netflix is the current undisputed leader with a 52% share of the market in the European Union, however Amazon is mounting a strong challenge
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