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Tapping Into OTT Video’s 24% Projected Growth is Key for Pay TV, Says ABI Research

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The pay TV market has been struggling with increasing customer churn and maintaining ARPU, and is forecast for only 3.7% CAGR through 2020, according to ABI Research. In contrast, OTT video continues its strong growth, and should see around 26% total revenue growth in 2015, with 24% CAGR through 2019. With the growing popularity of independent OTT video streaming services, such as Netflix and HBO Go, customers are starting to demand a similar experience from their pay TV subscriptions, including features such as content search and recommendation and mobile device support.

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