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Telaria launches ‘first complete’ video advertising platform for OTT

Online video platform, Telaria has launched the “first complete video ad management platform” for video and connected TV/OTT. Formerly known as Tremor Video, Telaria is building on ad serving and analytics to its existing video collection.

Craig Berlingo, Product Head, Telaria quoted, “The platform handles auction or fixed rate and allows program makers, such as Hearst newspapers, Hulu or Gannett, to programmatically request ads through major demand partners like DoubleClick, the Trade Desk, Adobe Marketing Cloud, Media Math, AppNexus or others.”

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