Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

The opposite of OTT? Event cinema revenue to hit $1bn 02 July 2015

Event Cinema


IHS forecasts that ‘event cinema’ revenues globally will hit $1 billion by 2019.

Event Cinema is defined as non-theatrical programming in cinemas enabled by the transition to digital projection technology, and covers everything from operas to eSports, theatre to secret cinema: since you have to actually go to the cinema, and then watch something live, IP&TV would go so far as to call event cinema the opposite of OTT platforms!

“The global market for event cinema is estimated at $277.2 million in 2014, according to IHS Technology, and this IHS/Rentrak report covers countries making up 38 percent of this,” explains David Hancock, head of cinema analysis at IHS Technology.

Read the entire story here.

Don't forget to share this post!

Latest Posts

Get the Deal
Offer Valid till July 10th. T&C apply