IHS forecasts that ‘event cinema’ revenues globally will hit $1 billion by 2019.
Event Cinema is defined as non-theatrical programming in cinemas enabled by the transition to digital projection technology, and covers everything from operas to eSports, theatre to secret cinema: since you have to actually go to the cinema, and then watch something live, IP&TV would go so far as to call event cinema the opposite of OTT platforms!
“The global market for event cinema is estimated at $277.2 million in 2014, according to IHS Technology, and this IHS/Rentrak report covers countries making up 38 percent of this,” explains David Hancock, head of cinema analysis at IHS Technology.
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